Lodestar Marketing was born in a beach-side restaurant in Koh Tao, Thailand on a working holiday whilst discussing the development of the affiliate marketing industry in general in the SEA region. Whilst catching up fast, the channel is still quite far behind more mature markets such as the US and UK.

The question was: What could be done, who could help and how could the channel be grown in this region to allow more advertisers be able to benefit from the positive ROI it brings? Then we realised we were both looking at 2 of the most experienced people in this industry: us!

Lodestar Marketing aims to make a meaningful impact to the performance marketing channel in this region and bring on clients that would benefit from our expertise and service. In addition, we aim to educate the industry around us so that we can play a part in growing this channel and making it the success it has been around the globe to-date!

All of our clients benefit from well-structured and experienced support from the Senior Management down to the Account Management teams.