Lodestar Marketing BLOG

How the affiliate channel is different when it comes to paying for marketing activities It is one of the most common considerations when you look ...

How the different digital marketing channels compare on ROI Digital marketing has brought us many innovations. However, more than anything, it has allowed us to ...

Case Study Circles.Life captures 327% more orders by optimizing partnership incentives Situation From more partnerships to better partnerships Circles.Life is a major telco and mobile ...

What are virtual influencers and how will they help shape marketing going forward? The emergence of social media brought with it a new type of ...

How long does it take for my new program to produce sales? It is a classic conundrum. You have built it, when will they come? ...

In the 2nd part of the guest blog with Partnerize, Anthony talks about what the trends will be over the next 12 months or so, ...

This week, Managing Partner of Lodestar Marketing, Anthony Quinn, features in a 2-part blog post talking about the opportunity for advertisers to drive revenue in ...

Traditional Budgeting in the Affiliate Marketing Channel One of the questions I most often encounter from customers revolves around budgets. Companies are continuously engaged in ...

How do you control what publishers do and can you approve all posts before publication One of the standard ways to market online is to ...

A Top Digital Agencies in 2021 Lodestar Marketing has been recognised as among the top digital agencies in 2021 by Designrush! This marks the first ...

What constitutes a qualified lead and how do you best implement this Online to offline is increasingly becoming a key format, especially in the financial ...

Optimisation is an important aspect of digital marketing strategy. Gone are the days of relying on TV, radio and print media which offered little transparency ...