Lodestar Marketing BLOG

Ramp up of the affiliate channel

Ramp up for new affiliate programs

How long does it take for my new program to produce sales? It is a classic conundrum. You have built it, when will they come? ...
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Partnerize Guest Post – Part 2: What’s in Store for SEA in 2021?

In the 2nd part of the guest blog with Partnerize, Anthony talks about what the trends will be over the next 12 months or so, ...
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Partnerize Guest Post – Part 1: SEA – A Region Ready to Boom

This week, Managing Partner of Lodestar Marketing, Anthony Quinn, features in a 2-part blog post talking about the opportunity for advertisers to drive revenue in ...
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Budgets and affiliates

Budgets and the Affiliate Channel

Traditional Budgeting in the Affiliate Marketing Channel One of the questions I most often encounter from customers revolves around budgets. Companies are continuously engaged in ...
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Controlling content

Controlling Affiliate Content

How do you control what publishers do and can you approve all posts before publication One of the standard ways to market online is to ...
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Lodestar Marketing Among Top Digital Agencies in 2021

A Top Digital Agencies in 2021 Lodestar Marketing has been recognised as among the top digital agencies in 2021 by Designrush! This marks the first ...
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Lead generation

Lead Quality and the Affiliate Funnel

What constitutes a qualified lead and how do you best implement this Online to offline is increasingly becoming a key format, especially in the financial ...
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When a partnership is not really a partnership

Optimisation is an important aspect of digital marketing strategy. Gone are the days of relying on TV, radio and print media which offered little transparency ...
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Incrementality is not all about new customers

There is a common misconception in the affiliate channel that incrementality means new customers. Sure, the affiliate channel is a wonderful channel for acquiring new ...
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