Anthony Quinn - Lodestar Marketing

Circles.Life captures 327% more orders by optimizing partnership incentives

Case Study Circles.Life captures 327% more orders by optimizing partnership incentives Situation From more partnerships to better partnerships Circles.Life is a major telco and mobile retailer in Southeast Asia, a competitive market in a competitive region. The brand’s target customers are not only young and digital-savvy, they are also experienced online shoppers who spend a […]

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Partnerize Guest Post – Part 2: What’s in Store for SEA in 2021?

Anthony Quinn

In the 2nd part of the guest blog with Partnerize, Anthony talks about what the trends will be over the next 12 months or so, including the comeback of travel, the increased intensity of marketplaces battles and more. Read the full article below. “Publishers continue to innovate and drive the channel forward, which has taken

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Partnerize Guest Post – Part 1: SEA – A Region Ready to Boom

Anthony Quinn

This week, Managing Partner of Lodestar Marketing, Anthony Quinn, features in a 2-part blog post talking about the opportunity for advertisers to drive revenue in South East Asia. You can read the full article below: “Southeast Asia is catching up fast when it comes to e-commerce and interest in utilizing the affiliate channel to grow

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When a partnership is not really a partnership

Anthony Quinn

The beauty of the affiliate channel is that it is based around partnerships; advertisers and publishers working together for the long-term success of both parties. However, what happens when this partnership loses balance. At what point does it stop being a partnership and more of a win-lose scenario. This article highlights one example of where

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Incrementality is not all about new customers

Anthony Quinn

There is a common misconception in the affiliate channel that incrementality means new customers. Sure, the affiliate channel is a wonderful channel for acquiring new customers because the excellent ROAS it presents. However, there are other ways to measure the value of the channel when it comes to incrementality. In this article we will give

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The Dangers Of Putting All Your Eggs In The Marketplace Baskets

Anthony Quinn

If you are a merchant looking for immediate large-scale opportunity for customers to find and purchase your products, marketplaces seem like a match made in heaven. They receive millions of visitors per month and give you chances to push your product at certain promotional times to increase sales. Plus, they typically charge on a commission

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Publishers: Get seen by Advertisers!

Anthony Quinn

In the good old days – 10-15 years back (showing my age!) the process of partnerships between publishers and advertisers in the affiliate channel tended to be one dimensional, with heavy reliance on the affiliate network team working with you to identify those opportunities. This was all well and good, but the network publisher teams

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Communication is Key

Anthony Quinn

We all know that communication is key in affiliate marketing – but it’s the communications that are done in the right way that win and will get publisher’s attention. Working on the publisher side I got to appreciate how busy things can get when managing 100’s of advertisers across one platform. We received 100’s of

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Lodestar Marketing has Launched!

Anthony Quinn

As our first blog post we are delighted to announce that Lodestar Marketing has officially launched in the SEA region! If you are looking to get more out of your current affiliate program or launch a new program, we are perfectly placed to help you achieve your goals for this channel. We have more experience

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