Jesper Kauth - Lodestar Marketing

How to Create Tracking Links on Partnerize: An Essential Guide

This article provides a guide to creating tracking links on Partnerize effectively. Being a significant part of the affiliate marketing landscape, Partnerize offers efficient performance marketing tools to increase your ROI. Among these tools, tracking links form the critical components that help measure, analyse, and optimise your marketing campaigns. By accurately tracking the interactions of […]

How to Create Tracking Links on Partnerize: An Essential Guide Read More »

ToolsGPT by Bybit

Jesper Kauth

In this age of AI, Crypto exchange Bybit has just released a new AI tool to answer your Crypto questions – ToolsGPT. This new toold allows you to ask detailed questions about the crypto markets and provides some suggested questions to get you started as well. The types of questions you can ask vary widely.

ToolsGPT by Bybit Read More »

Bybit Mantle Offering

Jesper Kauth

Lodestar Marketing client Bybit recently announced that they will be launching the Mantle (MNT) Genesis Offerings of MNT on ByStarter! This offers the chance for users to win up to 2,400 MNT for free! Mantle token (MNT) is the unified product and governance token of Mantle Ecosystem. The MNT ByStarter is split into two (2) portions — the Whitelist Genesis

Bybit Mantle Offering Read More »

Cash Flow in the Affiliate Channel

Jesper Kauth

How the affiliate channel is different when it comes to paying for marketing activities It is one of the most common considerations when you look to market your product. How do we pay for our marketing? What does Google charge? How much cash on hand do we have, and how much of this can we

Cash Flow in the Affiliate Channel Read More »

ROI in the digital world

Jesper Kauth

How the different digital marketing channels compare on ROI Digital marketing has brought us many innovations. However, more than anything, it has allowed us to accurately track our efforts and the results they bring. This has brought a whole new level of transparency to marketing and sales as companies embrace online sales. However, even in

ROI in the digital world Read More »

The Rise of Virtual Influencers

Jesper Kauth

What are virtual influencers and how will they help shape marketing going forward? The emergence of social media brought with it a new type of marketing asset: the influencer. From micro influencers with a few thousand followers to mega influencer stars like the Kardashians, these new movers and shakers have certainly shaken up the world

The Rise of Virtual Influencers Read More »

Ramp up for new affiliate programs

Jesper Kauth

How long does it take for my new program to produce sales? It is a classic conundrum. You have built it, when will they come? In this case the build being the launch of your new affiliate program, “they” being the many sales you are expecting. But how long does it take for an affiliate

Ramp up for new affiliate programs Read More »

Budgets and the Affiliate Channel

Jesper Kauth

Traditional Budgeting in the Affiliate Marketing Channel One of the questions I most often encounter from customers revolves around budgets. Companies are continuously engaged in budgeting with finance very keen to stick to those budgets. As part of this, they want to set a monthly budget for their affiliate channel. Just like there is a

Budgets and the Affiliate Channel Read More »

Controlling Affiliate Content

Jesper Kauth

How do you control what publishers do and can you approve all posts before publication One of the standard ways to market online is to work with bloggers and content sites. The site will write up a piece about the brand and/or product being promoted in exchange for a set fee. The brand will then

Controlling Affiliate Content Read More »

Lodestar Marketing Among Top Digital Agencies in 2021

Jesper Kauth

A Top Digital Agencies in 2021 Lodestar Marketing has been recognised as among the top digital agencies in 2021 by Designrush! This marks the first time Lodestar Marketing have had the honor of this particular recognition. Designrush is a worldwide B2B marketplace. The platform connects professionals with media agencies, digital marketing agencies, web agencies, designers

Lodestar Marketing Among Top Digital Agencies in 2021 Read More »