This article provides a guide to creating tracking links on Partnerize effectively.
Being a significant part of the affiliate marketing landscape, Partnerize offers efficient performance marketing tools to increase your ROI. Among these tools, tracking links form the critical components that help measure, analyse, and optimise your marketing campaigns.
By accurately tracking the interactions of website visitors, they empower you with data-backed insights to improve your strategies and drive higher engagement. This piece will take you through a simplified walkthrough of creating tracking links on Partnerize.
Let's dive in and start optimising your campaigns with better tracking!
What are Tracking Links?
A tracking link, in essence, is a unique URL that tracks the visit source to your website or a specific campaign. By identifying which pathways bring in most traffic and revenue, it provides valuable insights to finetune your marketing efforts.
How to Create Tracking Links on Partnerize
Creating tracking links on Partnerize involves a few simple steps:
Step 1: Login to Your Partnerize Account
Access your account by signing in at the Partnerize login page.
Step 2: Navigate to 'Create a Link'
On your account dashboard, on the top menu, click on “Partnerize Logo” on top left and then select “Campaign tracking”, or you can also click on “Tracking” on the menu
Step 3: Choose Your Campaign
Scroll through your campaigns and select the one you wish to create a tracking link for.
Step 4: Create Your Tracking Link
Your unique tracking link is ready! Just copy and paste to link on your websites for tracking.
Step 5: Input Your Destination URL to Create a Deep Link (Optional)
To create a deep link i.e. a link to a specific page on the merchant website, , enter the URL of the webpage (the landing page) you want to direct your visitors to in the deeplink field. This could include the sales region, product or service category, type of promotion, product pages and more. Your tracking link will then be created to take users to this specific page.
Validating Your Tracking Link
To ensure your link function correctly, copy the created tracking link, paste it into your browser, and hit 'Enter.' If it redirects you to the chosen campaign page, it's functioning correctly. The UTM campaign parameter appended in the URL after the Partnerize redirect should include your Partnerize account name, and you should see clicks registering in your Partnerize dashboard.
This guide was brewed with the need for efficient performance tracking at its core. And we hope this process of creating tracking links on Partnerize will bring a paradigm shift in your performance analytics.
For any further queries or assistance, feel free to reach us at Lodestar Marketing - where our undeterred commitment lies in addressing your marketing challenges and ensuring your performance marketing soars.