Lodestar Marketing BLOG

Traditional Budgeting in the Affiliate Marketing Channel One of the questions I most often encounter from customers revolves around budgets. Companies are continuously engaged in ...

How do you control what publishers do and can you approve all posts before publication One of the standard ways to market online is to ...

A Top Digital Agencies in 2021 Lodestar Marketing has been recognised as among the top digital agencies in 2021 by Designrush! This marks the first ...

What constitutes a qualified lead and how do you best implement this Online to offline is increasingly becoming a key format, especially in the financial ...

Optimisation is an important aspect of digital marketing strategy. Gone are the days of relying on TV, radio and print media which offered little transparency ...

There is a common misconception in the affiliate channel that incrementality means new customers. Sure, the affiliate channel is a wonderful channel for acquiring new ...

Should you build your affiliate program in-house or use an external network or service? Among the first decisions to make when you decide on getting ...

What is the best solution for your affiliate program and what really is the difference anyway? When looking back at the past 20 years of ...

If you are a merchant looking for immediate large-scale opportunity for customers to find and purchase your products, marketplaces seem like a match made in ...

CPL or CPS: How to select the best affiliate marketing cost model when doing offline direct sales based on online generated financial services leads It ...

1. Resources The affiliate channel is not a bolt on channel. You will not start getting sales immediately just because you open a program. Rather, ...

In the good old days - 10-15 years back (showing my age!) the process of partnerships between publishers and advertisers in the affiliate channel tended ...