Affiliate Marketing in its basic sense is simply a partnership between Publishers (Affiliates) and Advertisers (Merchants) where the publisher promotes the advertiser products or services and receives a commission on each sale or action that they drive.
The commission amount is typically a % of the sale (Cost Per Sale, or CPS/CPA) but can also be a fixed amount, known as a Cost Per Lead (CPL).
This payment model is what makes this channel unique when compared to other paid marketing channels such as Search Engine Marketing (SEM) where the advertiser typically pays per link click (CPC) or even Display Marketing where the payment model is per impression (every time an advert is 'seen' by a site visitor), also known as CPM (cost per thousand/mille).
The model illustrated:
The model illustrated:
Affiliate Marketing is a relationship business. The closer you can work with your partners, the better the results you can expect. Strong relationships built over time will give you the edge over competitors when it comes to securing placements and opportunities to further promote your business with these partners.
Our team understands the importance of building these relationships, which have been nurtured over time to give you easier access to more opportunities with key publishers that can help grow your sales.
With dedicated time and resource growing a program there is no reason why this channel cannot contribute up to 20% of your total online sales!
Affiliate Marketing is a relationship business. The closer you can work with your partners, the better the results you can expect. Strong relationships built over time will give you the edge over competitors when it comes to securing placements and opportunities to further promote your business with these partners.
Our team understands the importance of building these relationships, which have been nurtured over time to give you easier access to more opportunities with key publishers that can help grow your sales.